@INPROCEEDINGS{5693400, 
author={Pitman, A. and Zanker, M.}, 
booktitle={Data Mining Workshops (ICDMW), 2010 IEEE International Conference on}, title={Insights from Applying Sequential Pattern Mining to E-commerce Click Stream Data}, 
year={2010}, 
month={dec.}, 
volume={}, 
number={}, 
pages={967 -975}, 
keywords={BIDE algorithm;Website click streams;add-to-basket actions;additional domain knowledge;application scenarios;bi-directional extension algorithm;closed sequential patterns;data sources;domain-specific rule sets;e-commerce click stream data;e-commerce domain;landing page personalization;memory consumption;multidimensional rules;nutritional supplements;online store;product hierarchy;product recommendation;recommender;runtime;search functionality;search word categorizations;sequential pattern mining algorithms;user subgroups;Web sites;data mining;electronic commerce;recommender systems;storage management;}, 
doi={10.1109/ICDMW.2010.31}, 
ISSN={},}